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The practical playbook for building thought leadership that earns trust, raises your visibility, and opens doors for you and your business.
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Are you the Authority in your field?
Trust is harder to earn than ever. Audiences are skeptical, attention is scarce, and expertise alone no longer gets you noticed.
In The Authority Advantage, Forbes Books CEO Adam Witty and bestselling thought leadership author Rusty Shelton share a proven, step-by-step approach to building impact-driven thought leadership, so the right people know who you are, trust what you say, and want to work with you.
In this book you'll learn
- How to create a compelling, impact-driven brand
- How to showcase your brand to raise your visibility
- The components of a successful content strategy
- How to combine micromedia with traditional media
- The value of trust, and how to earn it
- How to create your own Master Authority Plan (MAP)
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